Home   >   News / Analisi   >   Distribution   >   Power – And So Much More

Power – And So Much More

Dalla rivista:
Elettronica Oggi

 
Pubblicato il 23 aprile 2013

Silica is the most technically competent power distributor in Europe, able to support power designs both on system and device level, and in any phase of the design cycle. This dynamic company has recently launched its new power focus under the brand Power ’n More.

Energy saving has become a worldwide megatrend which will force electronic equipment manufacturers to redesign power conversion systems to align with the forthcoming new regulations and directives, which directly translates into a huge requirement for Silica to support its customers’ design engineers.
According to Market Research data, the discrete and analog power IC business is expected to grow more than the total semiconductor market in Europe, but set against this, there is no real expertise and knowledge on power in place across the distribution channel.

Silica intends to invest heavily to establish itself as “Power Expert“ among its customer base and suppliers, and to instill in its staff at all levels a culture focused on a detailed understanding of the needs in its power customers. This will involve a properly financed and executed program to set up a solid process in the EU with a common understanding and goals’ alignment among all Silica’s operating countries.

This is an adventurous strategy driven top-down by EU management and supported by a long-term investment plan impacting multiple departments across the Silica organization.

The strategy is well structured and already clearly articulated in its key elements. A three year business plan will be rolled out to country / branch and individual level. Demand-creation and sales-effectiveness driven with clearly defined contents and products’ focus, specific resources will be deployed in the focus countries (Germany, Italy, UK, France and Nordic). The program embraces the strong engagement of suppliers and features a revolutionary approach for training and education.

Such an ambitious program will enable Silica to offer power customers many industry-unique advantages such as dedicated power FAEs with strong knowledge and skills on power design supported by Silica’s fully equipped and supported power labs for customer design projects and simulation. In addition, Silica will establish a network of external consultants in the form of power conversion systems design-houses, to offer customers any “turn-key“ solution on a power project.

Power Expertise
And the investment just continues; with 15 power FAE experts who have completed more than 1700 hours in-depth power training in 2013, 25 Analog FAEs with 1000 hours of Power training,, 55 Digital FAEs and sales engineers with 400 hours of power basic training, the customer is assured of the highest calibre of support and advice available from any European distributor.

Silica already has the majority of the top-ten power vendors on its linecard and is now well underway in the preparation of its exciting new power module strategy so that it can virtually offer its customers end-to-end power design service “all under one roof”.

Technical Support
For all customers, it is absolutely essential to get to market without any delays or hold-ups. Silica offers unequalled support and engineering expertise throughout the design cycle – from the planning of the customer’s project right through to its launch.

Silica provides reference designs, hardware evaluation and development tools that all help to sharpen customers’ competitive edge. The company’s European team of more than 110 Field Application Engineers (FAEs) focuses on design-in and technical product support.

These FAEs also offer expertise in specific application areas, including industrial electronics, home automation, identification, lighting and many others. This means that Silica’s technical support can help customers to get from inspiration to production, no matter what industry they work in.

Support throughout the design cycle
With local product specialists, first-rate technical support, and an experienced Field Application Engineer team – Silica makes sure the design cycle runs smoothly.
The team is trained in multiple disciplines to offer perspectives on the overall solution. This means they work towards providing the best design – rather than the usual bias towards certain sockets or components. Silica continually invests in training to maintain high standards and stay ahead of the latest technological developments.

For complex technologies, customers can also count on Silica’s specialist FAEs, manufacturer FAEs and design partners.
Silica works hard to help designers throughout all stages of the design process. Whether you’re just getting started, in the middle of a design, or about to introduce a new product, Silica has the expertise to help.

The Designers’ Online Community
With Silica’s Designers’ Community, the distributor provides open access to local in-house engineering expertise. The online platform is integrated into the web site, www.silica.com, and provides a portal to forums, video content and technical resources supported by engineers. Members of the community can find posts on the complete range of Silica areas of technology expertise, including a technical forum for power. Community management is supported by local champions selected from across the whole of Europe.

Unlike existing communities for electronics engineers, members of Silica’s Designers’ Community can expect swift and relevant responses to forum posts. Answers provided by the community are supplemented by responses from field application engineers, with community managers ensuring that all queries are addressed rapidly.

With the launch and roll-out of the all-embracing Power ’n More strategy, Silica is poised to become the single point of contact distributor for any company requiring a rock-solid and dependable partner with the capacity, infrastructure and integrity in place to safely handle any power project from design, prototyping, simulation and guaranteed supply with the finest component products available on the market.

Franco Montanari, SILICA european power program manager

Iscriviti alle newsletter »


Contenuti correlati

Scopri le novità scelte per te x

Elettronica Plus è un network di Quine.
Quine srl
Direzione, amministrazione, redazione, pubblicità
Via Spadolini 7 - 20141 Milano
Tel. +39 02 864105 | Fax +39 02 72016740 | P.I.: 13002100157
Contatti: media.quine.it | www.quine.it | quineformazione.it
Privacy
Copyright 2024 - Tutti i diritti riservati