Zigbee Alliance change its name to Connectivity Standards Alliance

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The Zigbee Alliance announced its organizational rebrand to the Connectivity Standards Alliance (CSA).

The organization announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity.

The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale.

The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.

“This year is historic for the Alliance as our growth and efforts flourish with the demand for smart home and building connectivity,” said Tobin Richardson, President and CEO of the Connectivity Standards Alliance. “It’s the perfect time to both unveil our new brand, positioning the Alliance as the home for collaboration and development of IoT standards with our Members, and launch these trusted marks recognizable by the market we collectively serve.”

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