Rutronik founds new division with Rutronik IT Electronics

With Rutronik IT Electronics, the broadline distributor for electronic components Rutronik establishes a new division and opens up a new business segment. Rutronik IT Electronics addresses the needs of IT system integrators and resellers. A diverse product portfolio of PC components and complete systems is available. Therefore, everything required to construct of business or gaming PCs up to complete servers or data centers is covered.

The division aims to supply IT system integrators and resellers with computer components and systems. The market segments Data Center & Server (e.g. processors, memory, housings, power supply), Business & Office (e.g. PCs, workstations, notebooks, tablets, monitors, projectors), and Gaming & Consumer (e.g. CPUs, GPUs, memory, power supply, system cooling) are the focus.

Rutronik IT Electronics offers an extensive range of products from selected manufacturers like ASUS, Toshiba, Transcend, and Sharp/NEC. Intel is the strategic partner around which a network of certified partners is built. In addition to the broad portfolio, the experts of the new division are available for consultation to realize the best possible solution and/or system for the respective application.

“With Rutronik IT Electronics, we open up a new business segment in which we have not been represented before. Our advantage is that we can offer both individual components and entire systems or system solutions for specific applications from a single source. This simplifies procurement processes, saves valuable time, and reduces costs,” states Felix Bock, Team Leader Internal Sales at Rutronik.

Rutronik IT Electronics and the Rutronik Embedded division, which focuses on industrial, medical, and automotive computer solutions, are closely interlinked. That cooperation makes it possible to combine commercial and tailored components to realize the ideal solution for customers.

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