CUI: hardware development agreement with Virtual Power Systems

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CUI Global announced that its wholly-owned subsidiary, CUI Inc, has entered into a limited exclusivity agreement for hardware development with Virtual Power Systems (VPS), a cutting edge Software Defined Power company.  The companies will partner to set a new standard for an efficient power infrastructure for data centers.

With this agreement, CUI will exclusively design, manufacture, and sell the ICE Block hardware component of the ICE (Intelligent Control of Energy) system that realizes the full value of the VPS solution. The ICE Block hardware is managed and controlled through the ICE Platform, a tightly integrated suite of software developed by VPS.  The ICE Block will enable data center operators to double power and server utilization, reduce costs, and greatly improve availability. This partnership between the two organizations is the first step in creating a larger Software Defined Power ecosystem, from board level to system level, ultimately creating a more intelligent, more efficient data center infrastructure.

“We continue to look for partners that add value to the entire power ecosystem,” said Matt McKenzie, President of CUI Inc. “This partnership is the first that is outside of the power supply itself and adds significant value to our entire power infrastructure portfolio, from board to rack level.”

A fully integrated data center can see a 15-25% reduction in power cost, with a capex at 40-60% of a traditional investment with the combined ICE system. In addition, this new infrastructure will enable data centers to continue their aggressive growth paths via a solution that can be installed in just days vs. the months required with traditional approaches.  Data center operators can immediately experience significant improvements in operational flexibility, utilization, and data-driven management.

“VPS needed a partner that could move quickly, understood the value of Software Defined Power, and had the design capabilities required to develop the hardware that could mate with our innovative software. CUI became the logical choice as our hardware partner,” said Shankar Ramamurthy, CEO of Virtual Power Systems.

“This agreement is yet another example of our commitment to designing and engineering leading edge technologies in both power and energy and then partnering with industry leaders, like VPS, to deliver these technologies to market and, thereby, increase our profitability and enhance our shareholder value,” explained William Clough, CUI Global’s President & CEO.

CUI and Virtual Power Systems will plan to demonstrate the technology at APEC (Applied Power Electronics Conference) in Long Beach, CA from March 20th to the 24th.

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