Toshiba is the Fastest Growing HDD and SSD Vendor of 2016

Posted 30 March 2017

Toshiba was the fastest growing vendor in both the worldwide hard disk drive (HDD) segment, as well as in the solid state drive (SSD) segment in 2016 over 2015, as measured by revenue and units.

These accolades were recognized in two recent IDC reports: “Worldwide Solid State Storage Quarterly Update, CY 4Q162” and “Worldwide 4Q16 HDD Shipment Results and Four-Quarter Forecast Update3.”

“Toshiba’s broad HDD and SSD portfolio enabled them to participate in nearly all market segments for storage devices, a key factor that helped to underpin Toshiba’s strong year-over-year revenue growth in CY2016,” according to John Rydning and Jeff Janukowicz, research vice presidents at IDC.

“With successful launches of new HDD and SSD products over the next few quarters to address demand from cloud service providers and the traditional IT market, Toshiba should be well positioned to sustain further HDD and SSD revenue growth in 2017.”

In the HDD segment, Toshiba’s unit market share increased by 9 percentage points in the fourth quarter 2016, reaching a total market share of 24 percent, a 60 percent increase from the second quarter 2015 share of 15 percent.

Toshiba was the only HDD vendor to grow in total revenue in 2016 and increase revenue share in every product segment including mobile, desktop, performance-optimized enterprise and capacity-optimized enterprise for the year.

The SSD business also realized strong growth. Toshiba grew SSD revenue 114% year over year in 2016, reaching the fourth share position in the market. “The rapid growth we achieved across both our HDD and SSD portfolios is a result of the trust our customers have in the Americas and worldwide Toshiba teams to provide a broad array of products that help them scale quickly and remain competitive in a fast-paced environment,” said Steve Fingerhut, senior vice president and general manager, HDD and SSD business units at Toshiba America Electronic Components, Inc. “These results are just the beginning as we will continue to roll out innovative storage products that enable the rapid data growth required by Client, Cloud Data Center and Enterprise applications.”

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