CHERRY Embedded Solutions and Rutronik conclude distribution agreement

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Rutronik and CHERRY Embedded Solutions have concluded a distribution agreement for the whole of Europe with immediate effect. As a result, Rutronik is expanding its product portfolio of Rockchip-based System-on-Modules (SoM) and single-board computers (SBC) for professional and industrial customers in the future markets of robotics, digital healthcare, smart displays, and intelligent video surveillance.

CHERRY Embedded Solutions is part of the listed Cherry SE and can thus leverage the parent company’s global network for purchasing and qualifying electronic and mechanical parts, as well as for launching its products on different markets. The company provides products certified according to the Common Criteria for Information Technology Security Evaluation (ISO/IEC 15408) and fulfills, for example, the high security standards of the German healthcare telematics infrastructure.

“In the context of advancing automation and digitalization in industrial and professional environments, whether for autonomous mobile robots (AMR) or human-machine interfaces (HMI), there is particularly high demand for reliable processing modules with the corresponding computing power,” explains Anja Schaal, Senior Manager Product Marketing at Rutronik. “Through our partnership with CHERRY Embedded Solutions, we can now offer high-quality modules tailored to support a wide range of smart applications, including autonomous mobile robots, smart medical devices, and professional, intelligent high-resolution displays for intuitive user interaction. A further advantage is the geographical proximity to existing and future customers, which ensures that the products are always available for the European market.”

“We design, develop and produce our products at our company site in Vienna, in the heart of Europe. This enables us to guarantee high product quality and compliance with the highest security standards,” says Dr. Stefan Roth, Managing Director of CHERRY Embedded Solutions. “With Rutronik, we have a distribution partner who knows the requirements and challenges of manufacturers of smart products inside out. Their in-depth understanding of processes along the entire product life cycle is also an enormously valuable quality that will help us to expand our European customer base.”

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