Authors: Avni Rambhia, Senior Industry analyst, Digital Media – Mukul Krishna, Global director, Digital Media
From enterprise productivity to industrial production, smartphones to smart grids, and music to media, software powers nearly every aspect of our daily lives. Unlike physical goods, which are sold or traded, software is licensed to customers under a variety of business models. These range from simple, single-user perpetual licenses to highly complex models based on duration, features enabled, number of concurrent users, and other similar factors…